McBride Design - Professional Graphic Design and Marketing Communications Consulting

What is Marketing Communications?
Marketing communications is your message. It is everything you do and say as a company. It is the creation and presentation of your image. It is the propagation of awareness and positive feelings about your products or services. It is the way you interact with your customers. It is putting your best foot forward. It is what makes you successful... or not.

Everything you do says something about your company or organization -- your logo, your business cards, your letterhead, your ads, your direct mail pieces, your press releases, your newsletter, your web site, your products, your customer service, your correspondence -- it all conveys a message. Your goal should be to have all of these convey the same positive message that will get attention and bring business to your company.

It's not all image, though. There has to be some substance to back up your message. Once you draw new business, you need to be able to keep it. The keys to customer retention are having a quality product, fair pricing, excellent customer service, and corporate and personal integrity.

McBride Design can help you to develop your message, as well as create the "look and feel" you want to be associated with your company or organization. And McBride Design can help you to keep your message consistent throughout all of your communications efforts.

what is marketing communications? | the mcbride design difference